15 types of content writing you should know in 2021

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Content writing is of different types, but to keep it simple, we are dividing it into three categories based on their purpose:

  1. Persuasive Writing: The purpose of this type of content is to convince your reader to take actions like purchasing your products, subscribing to an email list, etc.
  2. Informative Writing: This type of content is written to inform or educate the customer about a topic, relevant to your industry. It can be about the product or service that you offer or any topic related to them. Anyone can write on these topics with a little research and knowledge.
  3. Expert Writing: As the name suggests, only an expert in a specific domain (like finance, technical, legal, etc.) can write the content mentioned in this category.
Persuasive WritingInformative WritingExpert Writing
Web Content CopywritingBlog and Article WritingTechnical Writing
Social Media Content WritingPress Release WritingAcademic Writing
Ad and Sales CopywritingBusiness WritingFinancial Writing
Product Description WritingEmail Newsletter WritingLegal Writing
Script WritingEbook WritingNews Writing

Note: A person working in a software as a service company (SAAS) can write technical blogs, email newsletters, product descriptions, and social media content simultaneously. A person who can write content in one category can also write content in other categories based on their interests and preferences.

The purpose of this writing is to keep website visitors engaged with the content and convince them to take the desired action, which is profitable for both customer and the business.

With website copywriting SEO and persuasive writing go hand-in-hand.   

Required Skills:

  • Creative and Persuasive Writing
  • Storytelling
  • Customer Research
  • User Experience
  • Search Engine Optimization (SEO)

Resources to Learn:

A writer has to keep the brand voice, customer and creativity together while creating content for social media. 

Every social media channel has a native form of content, like videos for Facebook, images for Instagram, text posts for LinkedIn, etc. It’s not compulsory to have expertise in all of them. You can be good at LinkedIn content and not Instagram or vice-versa.

Share worthiness is the primary component of good social media content and with the use of as fewer words as possible. 

Required Skills:

  • Persuasive Writing or Copywriting
  • A bit of Graphic Designing
  • Behavioural Psychology
  • Adaptability and Curiosity
  • Analytical Skills

Resources to Learn:

From writing an attention-grabbing headline to crafting a copy which highlights the key features of the product, the ad writing has to be compact and practical.

Ads are more action-oriented than any other type of content writing, and that’s the reason it takes hours of research to write even a single headline.

They are written to appeal to the user’s sense of entitlement with a pinch of emotional triggers to make a lasting impact.

Required Skills:

  • Customer Awareness and Empathy
  • People Skills
  • Good listening and research skills 
  • Storytelling
  • Persuasive Writing

Resources to Learn:

This type of writing focuses on providing essential information to the customer, which eventually compels him to buy. The purpose of this content is to tell and sell.

The excellent product description has the potential to convert even a casual shopper into a buyer.

Required Skills:

  • Short and crisp writing
  • Writing, editing, and proofreading
  • Search Engine Optimization

Resources to learn:

Video marketing witnessed exponential growth in the past ten years. Brands create videos for social media channels to educate their customers or to advertise their product or service.

The process of writing a video script varies on the purpose (advertisement or educational) and niche (like tech or fashion) basis.

Required Skills:

  • Video Marketing
  • Customer Awareness and Empathy
  • People Skills
  • Good listening and research skills 
  • Storytelling
  • Behavioural Psychology
  • Adaptability and Curiosity

Resources to learn

Emails are an integral part of every digital marketing effort, no matter it is blogging, social media, or video marketing.

Through these newsletters, companies also share product updates and promotions of sales or exclusive deals to their subscribers.

The best part about email marketing is that it’s less expensive, and you can control the reach of the content to a specific audience which isn’t possible through social media or blogging.

Required Skills:

  • Writing and editing
  • Storytelling
  • Persuasion
  • Copywriting

Resources to learn Email and Newsletter Writing:

Professionals who write blogs and articles are known as content writers or sometimes SEO.

Blogs and articles are the best way to gain free traffic from search engines and convert them into customers. It also helps brands to build authority in their industry and build an audience.

Required Skills:

  • Search Engine Optimization
  • Keyword Research
  • Writing, Editing and Proofreading
  • Knowledge about Content Management Systems like WordPress or Joomla
  • Good Researching Skills
  • Content Marketing

Resources to learn Blog and Article Writing:

This type of writing is used for emails, company profile and proposals, blogs and articles, press releases, case studies, executive summaries, business plan, white papers, business reports, etc.

Required Skills:

  • Clear, concise, and professional writing
  • Article and blog writing
  • Email writing

Resources to learn Business Writing:

Upon receiving this, the Journalists and editors use the provided information to write a news article.

The purpose of a press release is to improve brand awareness of an organization by showing up in different news sites and ultimately Google news.

Writing a press release does not require any special skills as you only have to write about a topic in a simple format.

Skills required:

  • Short, simple, and engaging writing
  • Storytelling

Resources to learn Press Release Writing:

A lot goes into writing an ebook from extensive research to, writing a long draft, then line editing, copy editing and proofreading. It should be written while keeping the reader and their needs in mind.

A person can also write a personal ebook and self publish it on Amazon. The process can be overwhelming, but you’ll learn a lot in the process.

Skills Required:

  • Good research skills
  • Writing, editing and proofreading
  • Observation
  • Patience or perseverance
  • Plotting 

Resources to Learn:

It’s not easy to become a technical writer because it requires extensive research, knowledge and understanding of different technologies related to a specific domain along with writing.

Technical writing is 90% technical and 10% writing.

This profession is perfect for b.tech graduates who have a fair understanding of technologies and a passion for writing.

Required Skills:

  • Familiarity with a specific Technical domain
  • Researching Skills
  • Clear and concise writing
  • Technical Writing Tool Knowledge
  • Interviewing skills

Resources recommended by Amruta Kanade:

Here are some characteristics of academic writing:

  • It’s focused, and its purpose is to fulfil a specific expectation of the reader.
  • We use it to answer some specific research questions provided by a researcher.
  • Facts are more important than feelings.
  • It demonstrates clear critical thinking and the writer makes arguments that are backed by research.

Research is the foundation of Academic writing.

Resources to learn:

Financial writing can be broadly classified into two categories. Educational content and opinionated content. 

The former is used for creating articles, guides, and other educational material. Whereas later is used for creating blog posts, social media posts, etc.

Required Skills:

  • Everything related to Finance
  • Good writing and editing skills

This type of content can only be written by people with a good understanding of Law related topics. It is used for creating content for blogs, articles, news reports, legal newsletters, legal pleadings, litigation documents, etc.

Required Skills:

  • Legal reading & writing
  • Good writing and editing skills
  • In-depth knowledge of Law in a specific country

Skills Required

  • A firm grasp on writing and editing skills
  • Inquisitive attitude
  • Knowledge of press style of writing
  • A degree in Journalism, English or related field.

Resources to Learn:

Conclusion

If you’re looking for a career in content writing but don’t know which form of writing should you start with then remember, 

  • If you’re more comfortable writing informative content like blog posts, articles, ebooks, then, informative writing can be a good starting point.
  • If you like telling stories and creative writing is your cup of tea, then persuasive writing or copywriting is made for you.
  • Whereas if you’re a graduate from some technical, legal, financial, or other majors in studies, then you may go with an expert form of writing.      

A person writing for one category can also write for other categories. I like writing about persuasive topics, but I also enjoy writing informative blog posts as you can see here. But, since I have a technical background so I can also write technical blogs.

I hope you like this article and now you’re clear which type of writing to choose for yourself. If you still have any doubts then share them here in the comment section below. Have a great day!

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Harshit is a content writer at Content Bliss. He has experience of three years in web content writing, blogging, and SEO. He crafts the online content strategy for businesses and helps them to apply it affordably. On this blog, he shares helpful information about content creation.

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