WordPress for Content Writers – Everything You Need to Know

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Hey, are you tired of reading those job descriptions that say “Hands-on experience with Content Management Systems (like WordPress)?”

Your job as a content writer is to write good quality content, then why recruiters ask you to learn WordPress? Is it so important that three out of four jobs ask you to have this skill?

I am also a content writer, and I’ve designed this blog on WordPress, and believe me, it was very easy for me to do it. If you follow this tutorial step-by-step the moment you leave this article, you can add WordPress as a skill to your CV.

Following a blog post to learn something can be a little boring. Therefore to save your time, I recorded my screen and added it here in video form. Hope you enjoy the process! Let’s get started.

Common WordPress Misconceptions

I know you’ve some doubts about WordPress in your mind. So, let’s clear those suspicions first.

You need coding knowledge.

WordPress doesn’t require coding, though having a basic knowledge of HTML and CSS helps a lot in the long run. 

Still, if you don’t want to learn to code, then it’s fine, you can still use WordPress without any trouble. At the end of the day, WordPress is designed especially for non-techies, then why would it be compulsory to learn to code?

You need to be a Tech-savvy to use WordPress

If you look at a person using WordPress for the first time, no doubt, he will look like tech-savvy. But you tell me, won’t you look like tech-savvy to a person who doesn’t know how to use Google docs.

WordPress is not as complicated as it looks, you don’t need to be tech-savvy to learn it. Anybody can learn to use WordPress.

WordPress Is Difficult to Learn

If you want to go deeper into the technicalities, structure, and code of WordPress, then WordPress is challenging to learn.

But do you need to know all that stuff? Of course not, it’s the job of a programmer and not a content writer.

You only need to learn a few basic things that I will teach you in this blog, so stay tuned till the end. In fact, it’s so easy that you can learn the basics within one or two hours.

Should you start writing directly into WordPress?

If you are habitual of using Google Docs while writing, then I don’t recommend you to interrupt your process. Even I write my content in Google Docs first, and then I transfer it to WordPress. It only takes two minutes to do so.

Hence, you don’t need to write your content directly into WordPress because it’s not necessary, and it also slows down your writing process.

Why do you need to learn WordPress?

Learning WordPress can help you in a lot of ways but here are some key reasons to why content writers should learn to use it.

1. Recruiters and Clients Want You to have a Basic WordPress Knowledge.

Recruiters don’t expect you to be tech-savvy for a content writer job unless you are applying for a technical content writer’s position.

But, they want you to have some basic technical knowledge, and WordPress is one of those.

Most of the time, a company hires a content writer for digital content like blogs, articles, etc., and these companies prefer to manage their blog on WordPress.

When I searched for a content writer’s job on platforms like LinkedIn, Naukri, and MonsterIndia, then three out of four content writing jobs expect you to have hands-on experience with CMS like WordPress.

Here are some job descriptions that I found on LinkedIn, and they all say in unison – “We need a guy with some basic WordPress knowledge.”

Companies want a person who’s capable of doing his work with the least amount of supervision. Now, why bothering anyone to copy your content from Google Docs to WordPress? It’s such a small task that even you can do it within a few seconds. 

2. It can Help You to Start Your Blog.

Knowing WordPress makes it ridiculously simple to set up your blog. So easy that you can do it within 5-10 minutes. Now, having a blog can help you in a lot of ways as shown:

Blog Acts as a Portfolio

A blog acts as a Portfolio to showcase your skills. The clients or recruiters ask you for your portfolio every time you approach them for some work.

Once I applied for a content writer job, and the company asked me to email my portfolio. Now, this was an opportunity that I couldn’t miss as I had to stand out among 500+ candidates. So, I designed my portfolio on WordPress and submitted it. Guess what? I got the interview email.

It Gets More Clients

Let’s suppose you are a technical writer and share technical blogs on your website consistently. If your content is relevant and helpful, then you’ll get traffic from Google, and this traffic can bring a lot of clients for you.

An excellent example of this would be Ritika Tiwari. She’s a freelance content writer and has a website with the name “writefreelance.in”. She has 50+ blogs on her website, and she’s getting traffic for a lot of freelancing and content writing-related topics on Google.

As per data from Semrush, she’s getting 1000+ people visiting her website every day from Google search. Well, there can be a lot more because she’s ranking for 928+ keywords, which means she’s getting a lot more people visiting her website on a daily basis.

And the best part is, she’s not spending even a single Rupee on Google Ads.

According to her latest post on LinkedIn, her website traffic increased by 75% and lead generation by 200% after she updated the website UI and content.

And it clearly speaks how having a blog can help you to get a lot of clients.

It Makes You More Trustworthy

If you have consistent traffic to your blog, then it shows people that you are an authority in your industry.

Consistent traffic to your blog helps you to build an audience. For example, you can ask your website visitors to sign-up for your email list, and they will become your consistent audience. Having a lot of people who appreciate your content makes you more trustworthy. 

Now, when you know why having WordPress knowledge can help you in so many ways. Let’s see what those essential things that you need to know are.

Basic WordPress for Content Writers

I can teach you a lot about WordPress in this tutorial, but here’s what you need to know as a content writer.

  1. Publishing blogs.
  2. Adding any functionalities if required.
  3. Ensuring that your content is SEO friendly.

But here’s a catch, practice is the best way to learn, I can teach you a lot of stuff here, but you’ll forget. On the other hand, if you practice it, you’ll remember it forever.

At this point, you may be thinking, how will you get a website to practice this stuff? Don’t worry, I have everything set up for you. So without further ado, let’s start the process.

0. Get Free WordPress Website in 5 Minutes

Follow the steps mentioned here to get a free WordPress website for practice purposes or just watch the complete video.

  1. Go to 000WebHost by clicking here.
  2. Click on the “Get Started” button.
  3. Select free SignUp among all options and select the option “Login with Google” to choose your account.
  4. A screen will appear where you’ve to click on the button “Let’s create some magic” and then click on “start a blog”.
  5. Now enter your email, password, and click on submit.
  6. Choose the “Install WordPress” option in the middle, and set your admin name and password.

Or follow the steps mentioned in this video step-by-step.

Once you have your website, let’s move on to the next step and learn how to copy your blog post from Google Docs to WordPress and publish it.

1. How to Publish a Blog on WordPress?

If you followed the previous video till the end, I am pretty sure that you are logged in to your website’s backend, and it looks like as shown here.

Now, watch this video and follow the steps mentioned here.

  1. Hover on the Post option in the left side-bar and click on the “Add New Post” option.
  2. Now, go to your Google Docs file and copy the whole content by pressing ctrl+a and ctrl+c.
  3. Paste this content in WordPress by pressing ctrl+v.
  4. I told you, it’s that simple!

Now, the screen that you see in front of you is the Gutenberg block editor. When you’re working on a website, then every element is a block like a paragraph, image, quote, or video. Play with these blocks and see how they work. The most common Gutenberg blocks that are required for blogging are:

  • Text – Paragraph, Heading, List, and Quote.
  • Image – Image and Gallery.
  • Embedding YouTube Videos.
  • Design – Buttons, Groups, Columns, etc.

2. Making Your Blog beautiful and Adding More Functionalities

To get more customization features and make your blog beautiful, we change the theme of the blog.

  1. To do this hover on the appearance option in the left side-bar and click on themes.
  2. Now, click on the “add new” button at the top, select the theme of your choice, and press Install and then Activate. 

Watch this video for a better illustration.

WordPress makes it incredibly easy to add functionalities to your website. All you’ve to do is search on Google about the features that you want on your website, and you’ll find a lot of software or tools (called Plugins) to solve your problem in a few steps.

We can define Plugins as software or programs that add functionalities to our website. You may think of a plugin as a mobile app, you don’t get a lot of apps on your phone initially. But, as soon as you buy a new phone, you can add more apps as per your convenience. Similarly, to get additional website functionalities on WordPress, we use plugins. 

Much to our surprise, there are over 50K plugins in the WordPress repository (Playstore for WordPress), which makes it the best Content Management System. Let’s see how to add these plugins to your website.

  1. Suppose you want to add a plugin to your website. To do this hover on the Plugins option in the left side-bar and click on add new.
  2. Type “Plugin Name” in the search bar present at the top left corner of the page.
  3. Now, install and activate the plugin of your choice.

I told you, it’s really simple to use. And you haven’t written a single line of code till now. But now comes the most important section which you must know as a content writer. 

3. Ensuring that Your Content is SEO Friendly

Note: See, I don’t use the methods mentioned in this section because I know how to optimize content for SEO properly. But, content writers and a lot of SEOs recommend this step, that’s why I am explaining it. If you’re the type of person who doesn’t know a lot about on-page SEO then I would highly recommend you to follow it, ignore otherwise.

Two plugins are famous among SEOs in the industry.

  1. Yoast SEO
  2. Rank Math 

Rank Math is an advanced SEO plugin and provides a lot of features in the free version that Yoast provides with the paid version. So, if you’re planning to install one of them, then go with the Rank Math. Although, for content writers, it’s the same to use both of these tools. Therefore, I am showing you how to use Rank Math.

Conclusion

At the end of the day, it’s your writing skills that make you unique. But, being able to use WordPress is very essential to distinguish yourself from others in the current technical ecosystem. 

Three out of four recruiters want you to have basic WordPress knowledge. And when it’s so easy, why not just learn it? 

I am sure, if you followed this tutorial to this point, you already possess decent knowledge about WordPress. So, congratulations, you can add one more skill to your technical skills section in your CV.

If you’ve any doubts, then feel free to add them here in the comment section below, and if you like this article, then please share it with your friends as well. Have a good day!

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Harshit is a content writer at Content Bliss. He has experience of three years in web content writing, blogging, and SEO. He crafts the online content strategy for businesses and helps them to apply it affordably. On this blog, he shares helpful information about content creation.

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